Hi, I'm Ritoban —

A tech journalist turned content marketer who helps growth-stage software-as-a-service startups acquire new users, improve customer retention, and get more revenue.

Hi, I'm Ritoban —

A tech journalist turned content marketer who helps growth-stage software-as-a-service startups acquire new users, improve customer retention, and get more revenue.

Hi, I'm Ritoban —

A tech journalist turned content marketer who helps growth-stage software-as-a-service startups acquire new users, improve customer retention, and get more revenue.

Currently driving bottom-line impact for clients like:

Let Your Product Lead the Conversation

Let Your Product Lead the Conversation

Let Your Product Lead the Conversation

How do you differentiate your B2B content from the 4 million other blog posts that go live each day? Product-led storytelling helps your company demonstrate industry experience, integrate brand identity, and drive more conversions.

Strategize to Uncover Customer Pain Points

Strategize to Uncover Customer Pain Points

Strategize to Uncover Customer Pain Points

It's not enough to blog and pray. SEO is okay, but understanding your audience is even better. Conduct deep-dive research into your customers' pain points using the JTBD Model, then create content to solve for those specific challenges.

Research Content Like a Media Reporter

Research Content Like a Media Reporter

Research Content Like a Media Reporter

Generic content isn't fooling anybody. If you want to be a thought leader, you need to take an investigative journalist's approach. That means interviewing both in-house and external experts to come up with fresh ideas for your content.

Tone of Voice for Branded Content

Tone of Voice for Branded Content

Buyer Personas & Product Research

Buyer Personas & Product Research

Content Auditing & Repurposing

Content Auditing & Repurposing

SaaS SEO With Keyword Planning

SaaS SEO With Keyword Planning

Content Calendar & Roadmap

Content Calendar & Roadmap

Product-led B2B Content Creation

Product-led B2B Content Creation

Blog Visuals and Infographic Design

Blog Visuals and Infographic Design

Content Promotion for Generating Buzz

Content Promotion for Generating Buzz

We're a Good Fit If:

We're a Good Fit If:

You're a B2B (or B2C) SaaS startup with a 6-figure TTM margin or above.

Your company has already made its first marketing hire and is now looking to expand into content.

You like to work with independent and strategic thinkers who take charge of their processes.

We're Not a Fit If:

We're Not a Fit If:

You're looking for a content mill that churns out mediocre writing without an overarching strategy.

You're struggling to find product-market fit and are yet to make your first marketing hires.

You're looking for quick wins and fast results, in which case you should try looking into outbound marketing.

What Is B2B SaaS Content Marketing?

B2B SaaS content marketing is a marketing strategy that uses content such as blogs, articles, videos, and other forms of digital media to target potential customers in the B2B Software as a Service (SaaS) space. The goal is to build awareness, educate prospects, and drive conversions.

Why Is Content Marketing Important for SaaS?

Content marketing is important for SaaS companies because it helps create engagement, build trust, and establish credibility for the SaaS brand. All of that eventually translates to new user acquisitions and increased customer loyalty.

How Do I Create Content for SaaS Startups?

SaaS startups require content that's extremely targeted and relentlessly goal-based. It's as much strategy and research work as it is content creation. More often than not, It's best to work with a dedicated provider who has experience with producing content for the SaaS space.

Let's Talk

​Need help figuring out a solid inbound marketing plan?

Have burning questions about content strategy?​

Let's connect over a 30-minute video session to discuss more.

© 2023-24. Ritoban Mukherjee.

© 2023-24. Ritoban Mukherjee.

© 2023-24. Ritoban Mukherjee.