How do you differentiate your B2B content from the 4 million other blog posts that go live each day? Product-led storytelling helps your company demonstrate industry experience, integrate brand identity, and drive more conversions.
It's not enough to blog and pray. SEO is okay, but understanding your audience is even better. Conduct deep-dive research into your customers' pain points using the JTBD Model, then create content to solve for those specific challenges.
Generic content isn't fooling anybody. If you want to be a thought leader, you need to take an investigative journalist's approach. That means interviewing both in-house and external experts to come up with fresh ideas for your content.
You're a startup founder or marketing lead working in the B2B (or B2C) SaaS space.
You have a content marketing budget of at least $8K USD a month.
You enjoy working with strategic thinkers who own their process and drive real results.
You're looking for a content mill that churns out mediocre writing without an overarching strategy.
You have a budget of less than $8K USD a month for an end-to-end content marketing project.
You're an agency or startup that doesn't operate with a true software-as-a-service model.