How do you differentiate your B2B content from the 4 million other blog posts that go live each day? Product-led storytelling helps your company demonstrate industry experience, integrate brand identity, and drive more conversions.
It's not enough to blog and pray. SEO is okay, but understanding your audience is even better. Conduct deep-dive research into your customers' pain points using the JTBD Model, then create content to solve for those specific challenges.
Generic content isn't fooling anybody. If you want to be a thought leader, you need to take an investigative journalist's approach. That means interviewing both in-house and external experts to come up with fresh ideas for your content.
You're a B2B (or B2C) SaaS startup with a 6-figure TTM margin or above.
Your company has already made its first marketing hire and is now looking to expand into content.
You like to work with independent and strategic thinkers who take charge of their processes.
You're looking for a content mill that churns out mediocre writing without an overarching strategy.
You're struggling to find product-market fit and are yet to make your first marketing hires.
You're looking for quick wins and fast results, in which case you should try looking into outbound marketing.