During an economic downturn, SaaS startups have to work 2X as hard to secure funding, generate demand, and maintain profitability.
Product-led content, if done right, can help with all of that and a whole lot more.
And by combining traditional channels like SEO, social media, and niche communities with a sound media outreach strategy, you can achieve marked results in a very short amount of time.
I'm Ritoban. I started my career as an investigative journalist covering startups and tech.
Then, I decided to use what I had learned to help scale businesses like DreamHost, Glide, Kubera, Superhuman, Sendbird, 7pace, and more.
Nutgraf is a one-person content team built on my reporting skills, media connections, and startup knowledge. I deliver fast results to B2B tech and SaaS startups — without the nonsense.
Want to discuss how content can fast-track your platform's growth trajectory? Let's talk!
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An analysis of how I helped Glide's in-house marketing team grow their organic conversion rates by 13 times — with 2.3X more revenue in just 11 months — using product-led content.
From a deep-dive on bias in the marketing industry to an investigative feature on climate-fueled archaeology — here's some of my best content around the web.
You're a growth-stage SaaS or B2B tech startup with a six-figure gross margin or above.
Your company has already made its first marketing hire and is now looking to expand into content.
You like to work with independent and strategic thinkers who take charge of their processes.
You're looking for a content mill that churns out mediocre writing without an overarching strategy.
You're struggling to find product-market fit and are yet to make your first marketing hire.
You want to focus on short-term growth strategies only, in which case, you should try looking into paid acqusition.
