B2B tech content journalism that delivers results, fast.

Marketing writers lose themselves in the exposition dump. Not me. There's just one thing that really matters: your ARR.

I never lose sight of the bigger picture, but also have a razor-sharp process to get you there.

Product Marketing

All of my content has a really strong PLG focus.

Brand Journalism

Investigative journalism is the future of content.

Distribution Strategy

Good content means nothing if there's no one there to see it.

Performance Focus

You're running a business, revenue is all that really matters.

My approach is simple, but effective

After years of working with media brands and software startups, Ritoban has a clear set of techniques to drive ROI for B2B tech.

Product Marketing

Product-led content marketing makes your software the center of the conversation; I use audience and keyword research to position your platform as the ultimate solution.

Brand Journalism

Brand journalism is all about originality. Instead of simply aggregating information, one-on-one conversations with your internal experts help me develop truly unique content.

Distribution Strategy

For each piece of content that I create, you get a dedicated media distribution strategy that tells you exactly which influencers, brands, and publications to reach out to.

A process that's meant to get you results, fast

I don't believe in throwing a bunch of tactics against the wall to see what sticks. Here's how I get you from A to B:

B2B tech content journalism that delivers results, fast.

My approach is simple, but effective

A process that's meant to get you results, fast

Ready to take the plunge? Let's book a call.

Let's talk!